That is precisely the reason this program exists! The reason most marketing products fail (relative to the lofty and over-promised expectations) is because there is no broader strategy in place. There is no customization to the unique elements of your practice. There is no personalized 1:1 coaching or follow-through to ensure results are obtained. This program is not about one-off marketing products or packages. This program is about designing and building a long-term, results oriented marketing function within your practice, and providing the direct, 1:1 coaching support you’ll need to ensure it drives results.

Yes, most offices have already implemented many of these concepts at a high level. However, it’s a bit like saying my sports car is optimized for peak racing performance because I took it into the Jiffy Lube last week for an oil change. In other words, each of these topics goes well beyond the high-level, basic concepts to ensure that these campaigns are not just being done at a precursory level, but that they are truly being optimized for peak performance. Further, the program is designed to ensure these campaigns are based on your unique strategy and goals, and that each of the campaigns is structured in a way that they build upon and re-enforce one another, in order to deliver optimal results from your marketing investment.

When you hire a marketing agency, their primary goal is to maximize your spend with them. And that’s a very different goal than maximizing your results. An agency will typically pitch you some combination of marketing products and/or services (think a new website, SEO and digital ad campaign). Their packages are (by and large) generic, cookie-cutter offerings that are being sold and resold to every other dentist in your area. In addition, they have no incentive to focus on low-cost and no-cost marketing efforts (which often times drive better results than paid marketing!), and that’s because they can’t package those low-cost and no-cost initiatives up into easily re-sellable products and take a healthy margin on top of them. If you don’t believe this, just spend a few minutes thinking through the business model of a marketing agency (i.e., high fixed cost structure and high advertising overhead that they need to then recover through a homogenous product delivery and sales cycle). So, in the end, while a marketing agency can (and certainly should) do specific elements of your marketing (like build a website), they are just not in a position to put together a comprehensive strategy that utilizes all of the best and most impactful marketing elements to deliver an optimal return on investment. And it’s why nearly every dentist I’ve spoken with is beyond frustrated with the traditional marketing agency model!

Marketing agencies and providers sell pre-packaged marketing products and/or services. Rarely are these customized in any manner to your unique situation. And generally, these products and services are sold as one-off packages without any consideration as to a broader marketing strategy and/or implementation plan. It’s no wonder that they fail to yield the desired results more often than not. This unique program, on the other hand, is different in that it is designed to build a customized marketing program specifically for your office, leveraging the appropriate set of tools and resources, which will enable your practice to truly stand apart from the competition in your area, and deliver optimal results in the long-run.

Absolutely! The primary goal of a marketing agency is to maximize your spend with them (that’s just the reality of their business model and how they make a profit). They’ll continuously look to sell you more and more generic products and services without much (if any) customization for your unique situation. They are constantly trying to force a square peg into a round hole. And it doesn’t work (as you well know!). One of the outcomes of this program is to ensure your marketing agency is providing you with the right set of products and services for your unique situation. And to ensure that those products and services are delivering the necessary results to your practice. Beyond that, a marketing agency does not address all of the marketing initiatives you’ll need for a comprehensive and successful marketing program. Their focus is on providing products they can easily package up and resell. Which means that many of the more effective marketing initiatives (like the low-cost and no-cost ones) are completely ignored in their approach because they simply cannot profit from reselling those as packages. This program is structured to focus on ALL elements of your marketing – both the ones you will need to work through a marketing agency for (e.g., website, SEO, digital ad campaigns), and also the ones that need to be done outside of a marketing agency (e.g., reputation management, referral marketing, social proof marketing).

Every practice is different. And every situation is unique. However, if you follow through with this program, there is virtually no reason that you will not see results. The exact quantification of those results will vary from office to office. However, you should expect to see at minimum a 35% or greater increase in new patient volume, and upwards of a 2-3x increase in new patient volume. Again, each situation is unique and different though. And the results are still very much dependent upon the amount of effort and focus put into the program. So, while it’s difficult to forecast the exact outcome in terms of new patient growth for a given practice, there is no reason not to expect strong results if you follow through with the program.

The program requires a full year given the amount of content that is included, as well as the amount of time required to properly implement the marketing campaigns. Further the topics are designed to build upon each other layer by layer (like a pyramid). Thus, it’s important to ensure plenty of time to solidify the earlier concepts, before moving on to the more advanced concepts, in order to guarantee optimal results throughout the program.

There’s a balance to be had between doing something quick and doing it right. Too often, marketing efforts are rushed (in a hurry to get quick results) and not properly executed upon for long-term optimization. This program is designed to provide the right amount of time for you to process the information from each of the 12 topics and effectively apply it to your specific practice situation and goals, discuss your thinking and questions via the 1:1 direct coaching sessions, and fully implement those marketing campaigns within your practice. In all honesty, even a month may seem a bit fast for some offices. However, there is also a need to not over-extend the amount of time for the program to progress and for results to accrue. If the one month per topic time period still does not seem like the right fit for your unique situation, please feel free to schedule a complimentary consultation via the ‘Questions’ section below and we can discuss alternative options that may better suit your situation.

That’s certainly not an issue! To ensure you have all of the tools needed (even beyond the initial year of the program), all of the program’s content will be available to you (as a complimentary bonus) for an additional 12 months following the end of the program. This way, you can go back to concepts where you’d like to expand upon what you’ve already built. Or, perhaps you want to make some adjustments to campaigns currently in flight. Whatever the desire, you will have the tools and resources available to support you. Great marketing is never complete. There’s always room for continued improvement and bigger results! Especially once you have a great marketing foundation solidly in place.

This is one of the reasons the program takes place over a 12-month period. It’s important to ensure there is adequate time to do this right. In addition, most dentists are already quite busy seeing patients, managing a team, and running a practice to get involved in the details of their marketing. And that’s the just fine. And honestly the way it should be. So, you are more than welcome to have other people from your team join you in this program (at no additional charge) to help with the execution of the marketing plan. Whether that be a marketing director (for larger practices), or a business manager (for moderately sized practices), or a front-desk person (for smaller practices). It is still recommended, however, that you, as the practice owner, be engaged in the high-level strategy, and especially the 1:1 direct coaching sessions to get the most from this program.

Yes, absolutely! This program assumes that you, like 99% of the dentists out there, have no formal experience in marketing strategy, design or execution. Your job is to be a dentist. Not a marketer. This program is designed to support you and your practice in your marketing efforts, and to show you what you do need to know in order to successfully run your practice like a CEO with respect to marketing.

Yes, you can certainly include others from your team in the program! It’s actually encouraged. And, no, there is no additional charge to do so. Most dentists are already quite busy seeing patients, managing a team, and running a practice to get involved in the details of their marketing. And that’s the just fine. And honestly the way it should be. As such, you are welcome to have other people from your team join you in this program (at no additional charge) to help with the execution of the marketing plan. Whether that be a marketing director (for larger practices), or a business manager (for moderately sized practices), or a front-desk person (for smaller practices). It is still recommended, however, that you, as the practice owner, be engaged in the high-level strategy, and especially the 1:1 direct coaching sessions to get the most from this program.

Yes. The program is designed and available for group and multi-site practices. In fact, group and multi-site practices often benefit the most from this program given the additional resources available (both in terms of people and capital), which allow them to implement these concepts in a more thorough manner and at a more advanced level.

Each topic’s content is delivered via video-on-demand. Once the content is made available, you’ll be able to access the video any time you wish (and as often as you wish), via the Internet, with a login and password. In addition, all content is available for an additional 12 months following the conclusion of the program to allow for you to go back and access anything you like.

Absolutely! The 1:1 direct coaching is an integral component of this program, and is in place to ensure you have the ongoing support necessary to properly implement your customized marketing program. There will be one 60-minute 1:1 direct coaching session for each monthly topic of the program (12 in total). The specific topics for each of those coaching sessions will be in part up to you to ensure you’re getting the tailored and customized support you need to make this program a success for your individual situation.

This can absolutely be accommodated either via additional 1:1 direct coaching sessions as part of this program, or through a more comprehensive marketing partnership between Kent Sears Consulting and your office. The best next step would be to schedule a complimentary consultation via the ‘Questions’ section below so we can discuss what options are most appropriate for your unique situation.

1:1 direct coaching will be made available (at a discounted rate) for those who wish to continue on with this service beyond the duration of the program. Please inquire for specific pricing related to your situation.

It is highly recommended you utilize the individual coaching sessions to obtain optimal results from this program. However, if you wish to enroll in the program, and exclude the private coaching sessions, a specially discounted rate is available. Please inquire for specific pricing related to your situation.

If you haven’t already, please read the earlier question and answer “What kinds of results should I expect from this program?”. In addition to that, if you follow through with this program, including the 1:1 direct coaching sessions, and you still are not seeing results, then we will certainly discuss the appropriateness of a refund. The reason there is no blanket ‘refund guarantee’ is because it actually creates the inverse incentive of what the program is aimed to drive. In other words, if there is a known out (via a guaranteed refund) that is available during the program, then there is much less incentive to commit and follow through to make it work – which is a dis-service to both you and me. Regardless, you have my personal word and guarantee that any concerns you have will be thoroughly discussed, and we’ll make the situation right.

I offer this program because I want to see private practice dentists succeed! The way the industry is trending right now (towards the interests of insurance companies and corporate dentistry) is not in the best welfare of the general public. I adamantly believe there is an important and critical role for private practice dentistry to play in the future of healthcare. And while we are headed for a major shakeup over the coming years (and yes, unfortunately, a good percentage of private practices will be acquired by corporate dentistry entities), I adamantly believe that the dental industry of the future will continue to maintain an important role for private practice dentists to serve patients who value high-quality, personalized care. But to be one of those select private practices that fills this role, you’ll need to compete at a much higher level than you do today in terms of business strategy and marketing sophistication. And that is why I offer this program.

Yes, absolutely. Simply email me at kent@kentsearsconsulting.com, let me know that you’d like to register for New Patient Breakthrough, and we’ll take care of it without you having to provide your credit card information over the Internet.

The New Patient Breakthrough program begins May 1. On that day, you’ll receive a link and password to access the program’s first topic, where we’ll be covering Marketing Strategy. You are then free to access this content any time you like, and as often as you like. The content is always available for you on-demand. You’ll also want to reserve your first 1:1 coaching session for a day and time during May that works best for your schedule. A scheduling link will be sent to you after registration for you to do so at any point between now and the end of May. These 1:1 coaching sessions are a critical part of the program, providing time to address or clarify any questions you may have, as well as enabling a platform for us to partner together in helping you design a customized marketing program for your practice’s growth and success. Future topics and coaching sessions (one each month) will follow suit throughout the remainder of the program. If you have any further questions, you may submit them via the form on this page (directly below), or email me at kent@kentsearsconsulting.com.