Don’t just fall for “hot”

“What’s going to be the next hottest marketing trend?” Daniel asked me. Daniel is a young, up and coming dentist in South Florida. He just bought into a group practice, where he’s been employed as an associate for the past five years. He’s excited to finally be an...

The wrong medicine

Let me ask you a question: What if you went to your doctor due to an unrelenting headache and he simply prescribed you Vicodin? Without asking you any questions. Without taking any tests. Without examining you, or doing anything at all. You’d call that kind of...

Don’t let them confuse you

I was listening to a podcast this past Monday afternoon. The guest speaker (who’s quite well known in the dental industry) was discussing marketing. As part of the interview, he went into a rather lengthy and detailed analysis of best practices for SEO (search engine...

Marketing Backwards

I had a challenging call last Friday morning with this really great dentist from Ohio. Jane is fairly early on in her career. She recently bought an established practice, where she’d been an associate for several years prior. Of course, Jane was totally excited to...