by Kent Sears | Dental Practice Marketing
This may seem a bit counter-intuitive at first, but right now (yep, right now!) may be one of your best opportunities to go out and get new patients (and to do so at a substantial discount relative to what you’d normally pay in advertising costs to bring them into...
by Kent Sears | Dental Practice Marketing
As the COVID-19 pandemic hit the world, nearly every dental practice made a significant transition to their marketing efforts in the form of a drastic reduction in spend and resources. And this of course was needed to preserve capital, and also re-focus marketing...
by Kent Sears | Dental Practice Marketing
It’s no surprise that most dentists are not satisfied with the results of their marketing efforts. Complaints usually center around not getting enough new patients for the level of spend. Or spending too much for each new patient gained. Or, feeling like what’s...
by Kent Sears | Dental Practice Marketing
We are nearing a point where dental practices may soon begin re-opening for standard care. And now is absolutely the time you should be preparing to reset your marketing. The competition for new patients is only going to get fiercer over the coming months. The...
by Kent Sears | Dental Practice Marketing
The reaction to the COVID-19 pandemic has varied greatly among dentists. For those who are looking for an example of how to succeed during this time in both continuing to serve the community, while also positioning your practice for future growth, I’d like to offer a...
