by Kent Sears | Dental Practice Marketing
“What’s going to be the next hottest marketing trend?” Daniel asked me. Daniel is a young, up and coming dentist in South Florida. He just bought into a group practice, where he’s been employed as an associate for the past five years. He’s excited to finally be an...
by Kent Sears | Dental Practice Marketing
Let me ask you a question: What if you went to your doctor due to an unrelenting headache and he simply prescribed you Vicodin? Without asking you any questions. Without taking any tests. Without examining you, or doing anything at all. You’d call that kind of...
by Kent Sears | Dental Practice Marketing
I was listening to a podcast this past Monday afternoon. The guest speaker (who’s quite well known in the dental industry) was discussing marketing. As part of the interview, he went into a rather lengthy and detailed analysis of best practices for SEO (search engine...
by Kent Sears | Dental Practice Marketing
I had a challenging call last Friday morning with this really great dentist from Ohio. Jane is fairly early on in her career. She recently bought an established practice, where she’d been an associate for several years prior. Of course, Jane was totally excited to...
by Kent Sears | Dental Practice Marketing
I was recently listening in on a sales pitch for a $25,000 website from a marketing agency to a dentist. Yes, $25,000 for a dental website! This website had everything you could imagine. I mean everything! But, here’s the thing. Dentists don’t need $25,000 websites!...
by Kent Sears | Dental Practice Marketing
Last Thursday, I had the opportunity to join one of the most interesting marketing calls I’ve ever been a part of. And there’s a great learning from it that I had to share with you. Evan, a private practice dentist located in Georgia, reached out to me the week prior...
