Don’t let another one slip away

There’s a common misbelief among dentists that you must spend more money to generate more new patients. Let me tell you…this couldn’t be further from the truth! Of course, there are important investments you need to make in your core marketing. And on occasion, yes,...

One size does NOT fit all

Ever feel like most of the marketing products and services out there just don’t quite fit your unique practice situation? Or that the marketing agencies you’ve talked with are just pitching you the same exact thing as the last dentist they spoke with? (spoiler...

Patchwork Marketing

About 12 year ago, my wife and I bought our first house. We were coming from apartment living during the first few years of our marriage (with me going to school for my MBA, and then moving to Seattle and renting for a while before deciding that city would be our...

SEO: What you need to know!

I believe, without a doubt, that the single most confusing topic today in the world of dental marketing is SEO (search engine optimization). I hear more questions, confusion and mis-truths spoken around this topic than any other. And that’s unfortunate because it is...