by Kent Sears | Dental Practice Marketing
Early in my career, I had the opportunity to work for an extraordinary boutique consulting firm that focused on improving the profitability of healthcare providers. I learned more about how to effectively run an organization in those three years than at any other...
by Kent Sears | Dental Practice Marketing
You’ve probably heard at one time or another that you should budget 3 to 5% of your collections for marketing. It sounds reasonable, right? And you probably heard it from your accountant, or your practice management consultant, or some other industry expert. So, it...
by Kent Sears | Dental Practice Marketing
I’ve shared with you before that dentists typically lose money on 80% of their marketing activities. 80%! That’s crazy! Much of this stems from trying to do too much (and not doing it right), or from being focused on the wrong set of activities given the situation....
by Kent Sears | Dental Practice Marketing
It’s true! The average dentist actually loses money on 4 out of 5 marketing activities. Now, perhaps you’re doing better than that average. But, regardless, there’s most likely ample room for improvement here. So, what’s driving this poor performance across the...
by Kent Sears | Dental Practice Marketing
If I said to you….“Tell me what makes you THE go-to-dentist in your area?” What would you say? Most dentists I talk with really struggle in answering this question. You see….to answer this well….you have to know where you stand in the market. Where you have...
