by Kent Sears | Dental Practice Marketing
How much are you spending per month on your marketing? And how many new patients are you getting each month from that spend? It’s probably not what you expected you’d get, right? And, it’s probably not even close to what you were told you’d get by your marketing...
by Kent Sears | Dental Practice Marketing
You’ve likely heard the parable that if you place a frog in a pot of boiling water, it will immediately jump out. Whereas if you place a frog in a pot of cool water and then slowly bring the water to a boil, the frog will not sense the gradual change in its condition...
by Kent Sears | Dental Practice Marketing
For many dentists out there, new patient marketing remains a mystery. And that leads to some recurring mis-conceptions and myths on the topic. Below are some of the more common ones that I’ve unfortunately run into. Do these sound familiar to you at all? Myth #1:...
by Kent Sears | Dental Practice Marketing
Early in my career, I had the opportunity to work for an extraordinary boutique consulting firm that focused on improving the profitability of healthcare providers. I learned more about how to effectively run an organization in those three years than at any other...
by Kent Sears | Dental Practice Marketing
You’ve probably heard at one time or another that you should budget 3 to 5% of your collections for marketing. It sounds reasonable, right? And you probably heard it from your accountant, or your practice management consultant, or some other industry expert. So, it...
by Kent Sears | Dental Practice Marketing
I’ve shared with you before that dentists typically lose money on 80% of their marketing activities. 80%! That’s crazy! Much of this stems from trying to do too much (and not doing it right), or from being focused on the wrong set of activities given the situation....
