by Kent Sears | Dental Practice Marketing
I often hear dentists talk about their marketing in terms of an expense against their practice. And this generally makes me cringe, as marketing should, for the most part, be seen as an investment in your practice, and not as an expense against it. Because without...
by Kent Sears | Dental Practice Marketing
New patients are vitally important to any practice. There’s no dispute about that! But, in the chase to attract new patients, often times, doctors and their teams (and too often their marketing companies) lose focus on the QUALITY of the new patients that are coming...
by Kent Sears | Dental Practice Marketing
Advertising and Marketing. They’re the same thing, right? Most people would answer yes. But, no. They are most definitely not. Yet, this is an all too common misconception in dentistry today. And a source of tremendous frustration. Here’s why…. When dentists hear the...
by Kent Sears | Dental Practice Marketing
You might assume that you need to hire an expensive marketing company, and spend a bunch of money to get new patients into your practice. You wouldn’t be alone in that assumption. Dentists have been told something to this effect over and over. But, it’s simply not...
by Kent Sears | Dental Practice Marketing
Like it or not, online reviews are a major factor in how consumers choose their dental care provider these days. And, as a result, your online review profile could either be fueling your new patient growth or hindering it. I’d like to ask you to do a very simple...
by Kent Sears | Dental Practice Marketing
New patients. Everyone wants them. And they can be rather difficult to get. So, it’s pretty critical that you’re not letting potential new patients just slip through your hands. Yet, that is literally what most practices are doing every single day! Ask yourself this...
