by Kent Sears | Dental Practice Marketing
Every week, I have the opportunity to talk with dentists that I’ve never spoken with before. And I love having these conversations! I love them because I realize over and over again just how much room for improvement there is in the vast majority of dental practices...
by Kent Sears | Dental Practice Marketing
Most dental offices are starting to see a high demand for services re-develop as COVID restrictions continue to ease. This is great news for practice owners. The surge we’re seeing right now should continue for some time as delayed routine care and elective procedures...
by Kent Sears | Dental Practice Marketing
“It was another great month! Look at all these leads we generated!” You’ve probably heard this type of statement from your marketing company time and time again. It’s like a broken record it seems. Every month, it’s essentially the same story. Everything looks great....
by Kent Sears | Dental Practice Marketing
This may seem a bit counter-intuitive at first, but right now (yep, right now!) may be one of your best opportunities to go out and get new patients (and to do so at a substantial discount relative to what you’d normally pay in advertising costs to bring them into...
by Kent Sears | Dental Practice Marketing
As the COVID-19 pandemic hit the world, nearly every dental practice made a significant transition to their marketing efforts in the form of a drastic reduction in spend and resources. And this of course was needed to preserve capital, and also re-focus marketing...
by Kent Sears | Dental Practice Marketing
It’s no surprise that most dentists are not satisfied with the results of their marketing efforts. Complaints usually center around not getting enough new patients for the level of spend. Or spending too much for each new patient gained. Or, feeling like what’s...
